浅析商家常用促销手段的英文翻译【优质3篇】
Analysis of Common Promotional Methods Used by Merchants
Article One
Promotional methods play a crucial role in the success of businesses. By effectively utilizing these methods, merchants can attract customers, increase sales, and ultimately achieve their business goals. In this article, we will analyze some common promotional methods used by merchants and discuss their effectiveness.
Firstly, one of the most widely used promotional methods is offering discounts and sales. Merchants often provide special discounts or reduce prices on selected products to attract customers. This method is effective because it creates a sense of urgency and encourages immediate purchases. Customers feel that they are getting a good deal and are more likely to make a purchase. Additionally, sales events can generate buzz and excitement, attracting new customers who may not have been aware of the business before.
Another effective promotional method is the use of loyalty programs and rewards. Merchants often offer loyalty cards or membership programs to encourage repeat business. These programs provide customers with exclusive discounts, rewards, or points that can be redeemed for future purchases. This method not only incentivizes customers to continue shopping with the merchant but also helps build customer loyalty and retention.
In recent years, social media platforms have become powerful promotional tools. Merchants use social media channels such as Facebook, Instagram, and Twitter to promote their products or services, engage with customers, and build brand awareness. By creating compelling content, running contests or giveaways, and interacting with followers, merchants can effectively reach a wider audience and increase their customer base.
Additionally, partnering with influencers or celebrities is another popular promotional method. Many businesses collaborate with influencers who have a large following on social media platforms to promote their products or services. By leveraging the influencer's credibility and reach, merchants can effectively reach their target audience and generate more sales. This method is particularly effective for businesses targeting younger demographics who heavily rely on social media for product recommendations.
Lastly, limited-time offers or flash sales are commonly used to create a sense of urgency and drive immediate sales. Merchants offer special deals or discounts for a limited time period, often accompanied by countdown timers or scarcity tactics. This method compels customers to make quick decisions to take advantage of the offer before it expires.
In conclusion, merchants employ various promotional methods to attract customers and increase sales. Discounts and sales, loyalty programs, social media marketing, influencer partnerships, and limited-time offers are just a few examples of the strategies used. It is important for merchants to understand their target audience and tailor their promotional methods accordingly. By implementing effective promotional strategies, merchants can achieve their business objectives and stay ahead in the competitive market.
Article Two
In today's competitive market, merchants are constantly striving to find effective promotional methods to attract customers and increase sales. In this article, we will analyze some common promotional tactics used by merchants and their impact on consumer behavior.
One of the most commonly used promotional methods is offering freebies or samples. Merchants often provide free samples of their products or give away promotional items to entice customers to try their products. This method is effective because it allows customers to experience the product firsthand, increasing the likelihood of future purchases. Additionally, giving away freebies creates a positive association with the brand and encourages word-of-mouth marketing.
Another effective promotional method is the use of limited-time offers or flash sales. Merchants create a sense of urgency by offering special deals or discounts for a short period. This method taps into customers' fear of missing out and compels them to make immediate purchases. Limited-time offers also create excitement and buzz around the brand, attracting new customers and increasing sales.
Furthermore, merchants often use bundling or package deals to increase sales. By combining multiple products or services into a single package at a discounted price, merchants can incentivize customers to buy more. This method is effective because it offers customers a perceived value and encourages them to make larger purchases. Additionally, bundling can help merchants clear out excess inventory or promote less popular products.
In recent years, online merchants have also utilized email marketing as a promotional method. By collecting customers' email addresses, merchants can send targeted promotional emails with personalized offers and discounts. This method allows merchants to directly reach their customers and increase the chances of conversion. Email marketing is cost-effective and easily scalable, making it a popular choice for businesses of all sizes.
Lastly, merchants often collaborate with other businesses or organizations to cross-promote their products or services. By partnering with complementary businesses, merchants can tap into each other's customer base and increase brand exposure. Collaborative promotions can take the form of joint advertising campaigns, co-branded products, or shared discounts. This method is effective because it allows merchants to reach a wider audience and generate more sales.
In conclusion, merchants employ various promotional methods to attract customers and increase sales. Freebies or samples, limited-time offers, bundling, email marketing, and collaboration are just a few examples of the tactics used. It is important for merchants to understand consumer behavior and tailor their promotional methods accordingly. By implementing effective promotional strategies, merchants can successfully engage customers and drive business growth.
浅析商家常用促销手段的英文翻译 篇三
浅析商家常用促销手段的英文翻译
[论文关键词] 促销手段 英文
[论文摘要] 现代的商业企业运用了多种促销手段，来吸引顾客，因此有必要对这些常用促销手段的英文翻译进行。
促销是商战的主要手段，自从产品变成商品的那一刻起，为了完成它从使用价值到价值的“惊险一跃”，属于不同所有者的商品便借助不同的渠道、不同的方式、不同的手段和不同的方法开始了惊心动魄的促销大战。
一、广义的促销活动一般用promotion来翻译
promotion指为推销商品而作的广告宣传、促销活动。例如：Advertising is often the most effective method of promotion.做广告往往是最有效的推销方法。
二、廉价销售、大甩卖
这里我们用sale来翻译。首先看一看sale的几个词义：
1.act of selling or of giving an item in exchange for money 出售、销售
(1)Cash sale: selling sth for cash现金销售
(2)For sale: ready to be sold 待售；出售
例如：They put the factory up for sale.他们要卖掉工厂。
(3)On sale:上市的
例如：These items are on sale in most chemists.
这些商品在大多数店均有销售。
2.sale可指大贱卖；（特价）廉售
例如：The shop is having a sale to clear old stock.
这家商店正在进行特价廉售以清除旧货库存。
常用表达有：
(1)bargain sale大减价
(2)clearance sale清仓大甩卖
(3)jumble sale旧货廉卖
(4)the sales 降价期
例如：I brought this in the sales(or at the sales or in the January sales)我是在降价期（一月降价期）买这件物品的。
三、如此之“折”
1.打折
我们用discount 一词来表示，指卖方给买方折扣。首先看看它的几个用法：
常用表达有：
(1)大宗购买给予折扣
例如：If an order is exceptionally large, we are prepared to increase the discount.
如果订货数量特别大，我们愿意加大折扣。
(2)To sale goods at a discount or at a discount price:销价出售货物
例如：These books sell at fixed(or full)prices rather than at a discount.
这些书仍按定价销售，不打折。
(4)Discount house
It refers to financial company which specializes in discounting bills:贴现公司
It also refers to shop which specializes in selling cheap goods:廉价商店
(5)Discount store
It refers to shop which specializes in cheap goods:折扣商店
2.折价：reduce
(1)This shirt was gre
这种衬衣在大减价时降价最低。
The school’s old furniture will be sold at reduced prices.
学校的旧家具要折价处理了。
(2)a price reduction :价格的降低
(3)Sell sth at a huge reduction：大幅度降价出售某物
make /offer reductions on certain articles：对某些商品减价
3.（债、税等的）可减免的款额；折扣；部分退款
rebate offer a rebate of $20 for early settlement.
及早结账有20美元的折扣。
4.削价 cut-priceUS cut-rate
cut- price goods:削价商品
I bought it cut-price.我买的.是廉价货。
A cut-price store: 卖削价商品的商店。
四、的
这也是商家惯用的手段，我们借助free 一词来翻译。Free可指“自由的”、“随便的”，另外它还有一个意思就是“免费的”，即free of charge.其常用用法如下：
1.免费的
The price catalogue sent free on request. 一经要求可免费寄送价格目录表。
2.carriage free:the custom does not pay for the shipping.运费免付
3.free gift: 赠品
There is a free gift worth $25 to any customer buying a washing machine.
任何一个购买洗衣机的顾客都可得到价值25美元的赠品。
4.free trial: testing of a machine with no payment involved.免费试机
5.“买一赠一”
综合free 的这些含义，我们可将“买一赠一”翻译为buy one and get one free
五、跳楼价
指“跳楼”的是商家，好像价格低得超出他们的承受能力，翻译为“distress price”。
六、要命价
这儿要的是顾客的命，即商品的价格高得叫人不敢问津，例如：I cannot afford this diamond, just look at this murdering price.
珠宝贵得要命，我买不起。
